Anthony Abou-Zeid
Opinion
08 June 2023
•
Anthony Abou-Zeid, Head of Client Services at The Kite Factory, examines the evolving role of creativity in media planning and why media agencies need to better articulate the value of investing in creativity to cautious advertisers.
About Anthony Abou-Zeid
Anthony Abou-Zeid is Head of Client Services at The Kite Factory.